The Era of Loyalty Fatigue
There’s something undeniably powerful about wanting what you can’t have. Luxury has always understood this. The wait. The anticipation. The feeling that something is just out of reach — and therefore worth reaching for. That tension is what transforms an object into a symbol. In watchmaking, that tension is rarely accidental. When demand exceeds supply, […]
Hervé Schlüchter: Most Important Independent You Haven’t Heard Of Yet
Hervé Schlüchter: Most Important Independent You Haven’t Heard Of Yet By Eduardo Krajewski, MD, FACS, FASCRS, MSIRE @twofortime @watchvote.official There are craftsmen who make objects. And then there are those rare individuals for whom making is inseparable from being, people whose work is not something they do, but something they are. Hervé Schlüchter belongs entirely […]
Horology and Brotherhood: When Time Slows and Men Speak
While studying for the many board exams that come with medical training, I remember spending time on a subject called Behavioral Science. Our professor touched on many themes, but the one comment that stayed with me for decades was about the particularly high rates of mental health issues, including suicide, amongst older white men. At […]