Elevating horology by strengthening the collector’s voice

Who Gets to Have an Opinion About a Watch?

Gatekeepers, bridge builders, and the role of influencers in the watch ecosystem I was recently reading the founder’s note in a watch magazine I genuinely admire, written by one of the most important voices this industry has produced, and it got me thinking about a debate that has been simmering in our world for years: […]

Nobody Should Collect Alone: The Case for Mentorship in Watch Collecting

There is a romantic idea of the watch collector as a solitary figure. The lone connoisseur who taught himself everything, who trusts only his own eye, who built a great collection through nothing but instinct and persistence. It makes for a good story. It is also, in my experience, almost entirely fiction. Every serious collector […]

The Era of Loyalty Fatigue

There’s something undeniably powerful about wanting what you can’t have. Luxury has always understood this. The wait. The anticipation. The feeling that something is just out of reach — and therefore worth reaching for. That tension is what transforms an object into a symbol. In watchmaking, that tension is rarely accidental. When demand exceeds supply, […]

Horology and Brotherhood: When Time Slows and Men Speak

While studying for the many board exams that come with medical training, I remember spending time on a subject called Behavioral Science. Our professor touched on many themes, but the one comment that stayed with me for decades was about the particularly high rates of mental health issues, including suicide, amongst older white men. At […]